![]() Fashion has moved light-years beyond the heavy baroque-biker aesthetic that took off in the ’90s, and most brands associated with that polarising movement (Von Dutch, Ed Hardy) fell off a cliff during the noughties. Which is strange, because Chrome Hearts doesn’t seem particularly well suited to capture the current fashion zeitgeist. Why? Zack Bia, the 25-year-old DJ, Drake consigliere, and friend of Kristian, puts it this way: “Chrome Hearts is one of the greatest brands on earth.” When Drake bought a new Rolls-Royce Cullinan, he called on Chrome Hearts to redesign it down to the leather floor mats. When Odell Beckham Jr caught his first post-season touchdown pass during the 2022 NFL playoffs, he did so wearing Nike wide receiver gloves emblazoned with blue-and-yellow- leather biker crosses, an unofficial collab executed in Chrome Hearts’ Hollywood atelier. Many are led by 18-year-old Kristian Stark, who introduced Chrome Hearts to the likes of Young Thug and Lil Uzi Vert, like his parents introduced the brand to the Sex Pistols and Guns N’ Roses. Celebrities, in turn, come to the Starks to realise their most over-the-top and luxurious flexes. ![]() We wanted to be successful artists,” says Laurie Lynn, who says her kids freaked out when Drake name-dropped her in a song. Though it was never part of the plan, Richard, Laurie Lynn, and their three children have become fashion-world celebrities.
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